While at NYCDA, I redesigned the course catalogs from the ground up, involving stakeholders across departments and working closely with the legal team to make the document easily adaptable for compliance in fifteen different states.
I was contracted to create the 2017 Football Yearbook for James Madison University. I worked with the Athletics support staff and advertisers to create the 80-page publication, handed out to attendees at all JMU home games that season.
Concept branding created for the “Greatest Doughman” creative brief from the #GlowandGrowClub. The brief provided the color palette, name, and the broad strokes of a brand identity; I took it from there!
I’ve included the color palette, logo, submark, secondary logo, two variations on brand patterns, and mockups using the brand assets.
Created in Adobe Xd.
For my best friend’s birthday, I created the branding for the TV show we often joked we would have. My friend is a baseball reporter and over the years we had created a whole mythos around our late-night baseball talk show. The Pizza Hut sponsorship (and, indeed, everything about it) is aspirational.
I designed the initial branding for Resumanity, a DC-based résumé-writing service. The brief was “bubbly, bright, and sleek.” Working on this project was a real delight.
Features logo, submark, squared logo, palette, and gradient (per requests from client).
Sketches as I developed options for the client.
Banner ads that I created for New York Code + Design Academy.
A set of banner ads for New York Code + Design Academy, for which I provided the direction and execution.
Different sizes of one iteration of the banner ads in the “X to Y” ad set.
An ad set I created for NYCDA.
Ads created for NYCDA to be placed on Facebook and Instagram.
Ads created for NYCDA for placement on Facebook at a time when carousels were a popular format.